Privacy Notice
Last updated: 24 September 2026
This notice explains what personal information I collect when you use paulbutlercoach.co.uk, sign up for the Kickstart, buy the Never Start Again System or work with me as a coaching client, and what I do with it. I've kept it in plain English. If anything isn't clear, email me and I'll explain.
1. Who I am
Paul Butler Coach is run by Paul Butler, a personal trainer, nutritionist and life coach based in Southampton, Hampshire, UK. I'm the "controller" of your personal information, which means I decide how it's used and I'm responsible for looking after it.
Contact: [email protected]
2. What I collect
- Contact details: your name, email address and, if you give it, your phone number.
- Purchase details: what you bought, when, and how much you paid. Card payments are handled by Stripe. I never see or store your full card number.
- Coaching information: if you become a coaching client, the answers you give in your starter questionnaire and check-ins, such as your goals, training history, schedule, food preferences, progress and any injuries or health conditions you choose to tell me about.
- Messages: anything you send me by email, message or reply.
- Usage information: basic information about how you use the website and emails, such as pages visited and whether an email was opened or a link clicked.
3. Why I use it
Data protection law says I need a lawful reason (a "legal basis") for each thing I do with your information. Here they are:
| What I do | Legal basis |
|---|---|
| Send you the free Kickstart emails and the follow-up emails you signed up for | Your consent, which you can withdraw at any time |
| Give you access to what you've bought and send the emails that go with it | To perform our contract |
| Deliver coaching: build your programme, set food targets, review check-ins and reply to you | To perform our contract (and your explicit consent for health information, see below) |
| Keep financial and tax records | Legal obligation |
| Answer your questions and handle refunds | To perform our contract, or my legitimate interest in helping you |
| Understand how the website and emails are used so I can improve them | My legitimate interests (and your consent for non-essential cookies) |
I don't sell your information, and I don't use it to make automated decisions about you.
4. Health information
Information about your health, such as injuries, medical conditions or medication, is "special category" data and gets extra protection. I only collect it from coaching clients, only so I can coach you safely, and only with your explicit consent, which you give when you submit your starter questionnaire. You can withdraw that consent at any time. If you do, I may not be able to keep coaching you safely, and I'll talk that through with you.
6. International transfers
Some of these services are based in, or store data in, the United States. Where that happens, the transfer is protected by the UK's data bridge with the US or by the standard data protection contract terms approved for use in the UK.
7. How long I keep it
- Email sign-ups: until you unsubscribe. If you haven't opened an email for two years, I'll remove you.
- Purchase and payment records: six years, because tax law requires it.
- Coaching records, including health information: for as long as you're a client and for two years after you finish, so you can pick up where you left off if you come back. After that they're deleted.
- Members area access: for as long as you have access to the product.
8. Your rights
You can ask me to:
- give you a copy of the information I hold about you;
- correct anything that's wrong or incomplete;
- delete your information, where I don't need to keep it for a legal reason;
- restrict or object to how I use it;
- send your information to you or another service in a usable format;
- withdraw any consent you've given.
Just email [email protected]. It's free, and I'll respond within one month.
If you're unhappy with how I've handled your information, please tell me first so I can put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
9. Emails and unsubscribing
Every marketing email has an unsubscribe link at the bottom. One click and you're off the list. You'll still get emails that are part of something you've bought, such as your login details or coaching messages.
11. Keeping it safe
Access to your information is limited to me and the services listed above. They use industry-standard security, including encryption. Your members area and coaching app are protected by your own login.
12. Changes and contact
If I change this notice, I'll update the date at the top. If the change is significant, I'll let you know by email.
Questions about your information? Email [email protected].